8 Branding Tips to Make Your Next Business Conference a Success
Do you want your company to have a top-notch showing at the next conference? Here are 8 clever branding tips to help make your business stand out.
Keyword(s): branding
Your company is hosting a business conference, and you're bringing on board some sponsors. Some of the partners have such an aggressive way of branding that you know you may get lost in the clutter. Your marketing team is busy racking their brains on how you can stand out.
Companies spend a great deal of money on branding material, yet, you can achieve a cost-effective brand presence with a few clever ideas. If you have an event coming up, our tips below will be a sure win for your company.
Company Branding at an Event
Branding is important because it helps you establish your identity at an event. The main tip is to maximise on spots where people are likely to look. You also need to get maximum value without spending too much money.
We recommend combining at least three or four of the ideas we will share for maximum visibility.
1. Use of Media Props
Media props are good fun when taking a picture at an event. They especially look great for social media pages. When you are designing a media prop, give your logo and the details of the event greater prominence.
Encourage those who are taking pictures to share them on their social media networks. Get creative with the frames so that people get the motivation to take pictures. Have a professional photographer at hand, but also encourage people to take pictures with their Smartphone’s.
The latter will result in more sharing of the pictures because they do not have to wait for you to send it to them. You can give small incentives as a thank you, and as a way of generating more interest.
2. Branding of Lecterns
The lectern is such a prime spot for business branding during an event. While you will not get a very big surface area to work with, all eyes will be on the speaker. You also have the advantage that anyone who takes a picture or video footage will capture your brand.
Printing the banner material is not expensive; make sure that you have taken the correct dimensions of the lectern.
3. Backdrop Banners
Banners are a great way of branding your company. The best position is behind the high table if there is one because all the attention will be on the speakers. Once again, you have the advantage of appearing in all the photographs and footage.
If your banner is specific to the event, do not go for the very expensive materials, because you will not use them again. However, if you can get away with a more generic banner, then it does not hurt to get a good quality one. You have the advantage of using it over and over again at different events.
Be careful about the artwork; if you do not pay attention to the design, you could lose out on branding opportunities. Make sure the logo is large enough to see from a distance. Also check how it looks in photographs to ensure that your brand has a strong presence.
4. Digital Signage
Most presentations nowadays are on digital screens. You should take full advantage of any lulls in presentations as an opportunity to showcase your branding. If you have leeway, ask that the sponsors use your template for any of their presentations.
Templates will ensure consistency in messaging and the chance to customise them as you wish. If there are any screens on the premises, use the same to display your company branding. For example, if the event is at a hotel, you can request to have your screen at the lobby.
Since you're taking the business to them, many hotels will find it hard to say no. Use logos, photographs, videos, among others, for branding purposes.
5. Giveaways
Giveaways are not a new thing when it comes to conferencing or marketing material. However, the one place people go wrong is not giving out quality stuff. You are better off giving away few but higher-quality gifts, than cheap things that no one will use post-event.
Branded t-shirts are great, and your staff members should wear them for brand identification. If you give out some at the event, make sure the design looks good, and they are of good quality. Someone is more likely to use it after the event for a lazy day at the park or gym, thus more visibility for your company.
6. Networking and Influencers
Networking is a great way of generating interest for your event and company. It is also a sure way of getting people to sponsor your event. Look for ways to stand out and use social media to your advantage.
Influencers can also help you with your marketing. It will require that you have a good grasp of who is important within your industry, reach out to them, and use them to promote your company or event. Influencer marketing has become very popular with awareness creation because such individuals have a huge following.
7. Market using Videos
One easy, cost-effective way of running a business is through the use of videos. While before you would need a whole production team, and a great budget, nowadays all you need is a good camera and a spokesperson. You can easily control the kind of content you send out, including speaker profiles, testimonials, and interesting shots from past events, among others.
8. Word-of-mouth Marketing
If you are a marketing manager, do not ignore the important role your colleagues can play in creating awareness for your event. The customer-facing teams are a great resource because of the number of people they serve daily.
Get Ready to Have a Great Event
How you brand your company during an event is important to ensure that you get maximum visibility. Remember, the branding starts way before the event, and the digital space is a good platform to use. Platforms such as Instagram stories, Facebook Live, among others, will help you create mass awareness.
We have shared with you easy and cost-effective ways of branding your event. If you would like more brand marketing ideas, contact us.
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