When you’re getting ready to debut a new product, whether it be for a well-established business or a brand-new startup, first impressions are key. You want your potential customers to be excited and talking about your product before it ever hits their hands. The best way to have them shivering with anticipation is to host a killer launch party.
Launch parties are a great way to generate excitement for your product, as well as give customers a chance to test-drive it for themselves. Everyone loves a good soiree, and you need to throw the perfect one to give your product a soaring start. Below, we have some awesome launch party ideas to make your debut a smash hit.
Use a Unique Venue
One of the best ways to make your launch party exciting is to use a unique venue. The space sets the mood for the event, and if your event is somewhere beautiful and interesting, it will automatically make your launch that much more exciting. Which venue you choose depends on your budget and the atmosphere you want to create.
If you want to emphasize that your product is for people who are willing to pay for quality, consider renting out a resort or luxury hotel. If you want to focus on the artistic or cultural nature of your venture, consider a museum. Or if you want to welcome customers to the jungle, why not have your event at a zoo?
Keep It Exclusive
Do you remember that one party in high school that everyone except you got to go to? It was probably the party you wanted to go to most, even if you had invitations to a dozen other similar parties. The exclusivity makes it desirable, and you can make that work for you with a product launch.
Make your party accessible by invitation only – and make it clear to your guests that they are on the VIP list. Send out nice invitations, and have a greeter checking guests at the door. Your guests will feel like they’re special, and the people not invited will be intrigued to find out what they’re missing out on.
Make It Personal
In an era where it seems like everyone is always trying to sell us something, adding a personal touch to your dealings can go a long way. You want to make investors and potential customers feel like you care about them, not just your money. Make an effort to make your event personal to your guest in some way.
If you sell a physical product, consider providing a personalized version of it to all your event guests. If your product is intangible, have some custom or exclusive merch there for your guests. The more you can make your product matter to your guests, the better off you’ll be.
Get Hands-On
In the case of software or game launches and other products that your guests can’t take home, you want to give them an opportunity to interact with it. You can talk all day long about features and benefits, but there’s no substitute for letting your clients get hands-onwith your product.
Plan to set up demo stations at various points around your event. Give your clients the chance to interact with your product the way they will if they wind up buying in. Have employees stationed nearby to answer any questions your clients may have and point out additional features as they work with it.
Use Technology
Having a solid product is crucial to running a successful business, but when it comes to product launches, there’s no business like show business. And in today’s technology-obsessed world, adding some technological pizzazz to your event can do more for selling your business than even having a great product will.
Focus on the technological pop at your event. Something as simple as rotating light displays and dry ice, done correctly, can make your product seem futuristic. Be careful not to get cheesy with your display, but the more you can wow your audience, the better your launch will be.
Go Virtual
The world is getting smaller by the day, and these days it is nearly imperative to work across international borders if you want to run a successful business. The downside is this can make product launches tricky. Where do you host the launch party if you have potential buyers in New York, Madrid, and Shanghai?
The answer, of course, is online. Virtual product launches are gaining popularity for multinational businesses, and for good reason. Find a good streaming service, and your biggest challenge will be coordinating time zones.
Get Social
Social media is a giant part of advertising and marketing today, so of course it would be a part of product launches. Social media marketing can be a powerful tool for making sure every potential customer sees your product launch, even if they aren’t there.
In this arena, hashtags are your friend, so use them as such. Come up with a branded hashtag for your launch event, and plaster it all over any signage you have at the party. Ask customers to tag photos on social media with that hashtag, and consider having an employee live stream the event, as well as posting live updates on Snapchat, Twitter, Instagram, and the like.
Be Star-Studded
And, of course, there’s no substitute for some good old-fashioned star power when it comes to attracting attention for your launch. Everyone wants to know what Angelina Jolie is doing, and if she’s spending an evening at your launch party, the world will hear about your product.
Try to find a major celebrity who is associated with or interested in your product. Getting an endorsement from them is fantastic, but if nothing else, do what you can to convince them to come to your party. The face recognition will help spread the word about your event, and people who were on the fence about attending will show if it means a chance to meet a celebrity.
Use Awesome Launch Party Ideas
Launch parties are an awesome way to start out a new product or business. Creating excitement about your party will create excitement about your product, which will generate sales. You can create some awesome buzz, and using some unique launch party ideas will make it a night to remember.
If you’d like to get the best supplies for your party, check out the rest of our website at Garden Games Hire UK. We provide games and other products for weddings, parties, and any events. Find out how we can help you manage corporate branding for events today.
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